Company
HealthEquity
Year
2023-2025
My Role
Senior Designer
Cross-functional Design Leadership Brand Consistency
User Experience Design
Leading cross-functional design efforts for healthcare financial services
HealthEquity is a leading provider of Health Savings Accounts (HSAs) and healthcare financial solutions serving both B2B and B2C markets. The company needed cohesive design leadership across multiple touchpoints to enhance user engagement and simplify complex healthcare financial concepts.
I led comprehensive design initiatives spanning product marketing, social media, and internal engagement creating unified visual experiences that helped users better navigate healthcare savings while maintaining brand consistency across all channels.
Industry Reports & InsightMaking complex data accessible
Working with cross-functional teams, we designed comprehensive case studies, reports, and digital content that transformed complex healthcare financial data into user-friendly formats. The challenge was creating visual hierarchies and layout systems that made dense information feel approachable and actionable.
Through collaborative efforts with product, marketing, and research teams, we developed design solutions that balanced user needs with business objectives—ensuring content was both informative and engaging across digital and print touchpoints.
SOCIAL MEDIA & DIGITAL ENGAGEMENTBuilding brand consistency
across platforms
Collaborating with marketing and social media teams, I developed platform-specific design guidelines while maintaining brand coherence. Each design was crafted to align with campaign goals and platform requirements, creating compelling content that enhanced our social media presence.
The approach focused on creating scalable design systems that could adapt to different platforms while preserving the brand's professional, trustworthy identity in the healthcare financial space.
INTERNAL DESIGN STUDIOStrengthening company culture
through design
Beyond external-facing work, I led internal design initiatives that strengthened company culture. This included creating branded merchandise and employee engagement materials that reflected HealthEquity's values and fostered team unity.
ImpactTransforming user experience
across touchpoints
The comprehensive design approach yielded improved user comprehension of healthcare financial concepts, enhanced brand recognition, and a stronger internal company culture. By maintaining consistent visual language across all touchpoints, the work built greater user trust and engagement.
The scalable design systems established during this project continue to support HealthEquity's growth, providing frameworks for future content creation and brand expansion.