Brief: Create an iconic image to represent the first annual Dance Chico week event series.
Concept: The design we created for our first Dance Chico week. This had a bit of a challenge to me mainly because it had not previously existed so there was no idea of what the event would be. The main image we used was provided by Amy Seiwert’s imagery (the main event of the week). Our image was used all over the greater Chico area in the form of ads in various newspapers, social media, website ads, 11 billboards, and one 12’ by 18’ banner in Downtown Chico.